LES CHOCOLATS DE CHLOÉ

CATEGORY Commercial, Interior Design
STATUS Completed, 2024
LOCATION 546 Av Duluth, Montréal, QC, Canada

The concept for the boutique, developed through a custom commercial design approach, is inspired by the creative passion of Chloé and her team. The project places the product – chocolate – at the very heart of the spatial experience. The square, symbolizing the box holding their handmade ganaches, becomes a central motif of the interior architecture, expressing both modularity and flexibility, two key pillars of their creative process.

The store’s design reflects a meticulous yet inventive approach, drawing elements from the artisanal chocolate-making process. A modular square grid structures the layout in a flexible and functional way, integrating harmoniously with the overall environment. This grid, incorporated into a custom-molded surface, provides a practical solution for hanging tools and work accessories.

The interplay of contrasting colors – between the understated exterior of the counters and display cases, and the vibrant accents inside – echoes the careful coating of chocolate, enhancing the sensory dimension of the space. Spatial ornamentation takes shape through a suspended tubular structure that incorporates architectural lighting and signage, while adding a splash of color that resonates with the brand’s visual identity.

While evoking a playful and indulgent universe, this project – developed in collaboration with maubau – embodies an integrated approach to commercial interior design, strengthening the brand image and delivering an immersive customer experience.

ADHOC TEAM

Jean-François St-Onge / Architect, Creative Director
François Martineau / Architect, Technical Manager
Andrea Hume / Interior Designer, Product Manager
Winsane Lim / Architect
Blanche Lapointe / Interior Designer

COLLABORATORS

maubau
Mesure lab

PHOTOS

© Vicky Rousseau / Photographer